Deep Aroma. Gentle Color. True Japanese Premium Hojicha.
Color is naturally light — because aroma, not darkness, defines real hojicha.
Made from 100% Yame-grown tea leaves, this premium hojicha powder delivers a warm roasted fragrance, smooth body, and comforting finish.
Unlike heavily roasted hojicha that turns dark and bitter, this hojicha is gently roasted to preserve its natural aroma and smooth sweetness.
The lighter color reflects careful roasting — allowing the fragrance to shine.
Perfect for hojicha lattes, desserts, and daily drinking.
Smooth, aromatic, and easy to blend — ideal for both home and café use.
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Made from 100% Yame-grown roasted green tea, this hojicha powder offers a rich, toasty aroma and a smooth, mellow flavor. It dissolves easily in hot water or milk, making it simple to enjoy. Perfect for lattes, desserts, ice cream, and baking, this versatile powder enhances a variety of recipes. With its naturally low caffeine content, it’s a great choice for relaxation, even at night. Enjoy the authentic taste of Japanese hojicha in a convenient powdered form.
Hojicha vs. Matcha: What’s the Difference?
| Feature |
Hojicha |
Matcha |
| Processing |
Roasted |
Stone/Ceramic/Machine-ground |
| Color |
Brown |
Vibrant green |
| Flavor |
Nutty, toasty, slightly sweet |
Umami, grassy, slightly bitter |
| Caffeine |
Low |
High |
| Best Time to Drink |
Evening, relaxation |
Morning, energy boost |
Why is Hojicha Popular Worldwide?
In recent years, hojicha has gained international popularity due to its unique flavor and versatility. Cafés and tea shops worldwide now offer hojicha-based drinks, including lattes, cold brews, and even cocktails. Health-conscious consumers appreciate its low caffeine content, while chefs and foodies love its potential for innovative recipes.
Whether enjoyed as a traditional tea or in modern desserts, hojicha represents the rich culture and craftsmanship of Japanese tea. If you're looking for a delicious, comforting, and low-caffeine alternative to regular green tea, hojicha is definitely worth trying!