The Global Rise of Japanese Green Tea
Japanese green tea, a staple beverage for many Japanese people, is experiencing a significant global boom. With an increasing focus on health worldwide, the popularity of Japanese cuisine, and the cultural fascination with tea ceremonies, the export of Japanese green tea has seen remarkable growth in recent years.
The Struggles of Yame Tea Producers
However, while the global market for Japanese green tea flourishes, the domestic production scene, especially for Yame tea, tells a different story. Within Japan, the consumption of green tea is decreasing, prices are stagnant, and the farming population is both shrinking and aging. This has led many Yame tea producers to face the threat of closure, a reality that remains largely unnoticed.
Yame tea, known for its superior quality, requires significant manufacturing costs after harvest. The production process demands advanced cultivation and harvesting techniques, sophisticated manufacturing skills, and appropriate equipment. As Japan's agricultural workforce continues to dwindle, the number of Yame tea producers is declining at an even faster rate.
Despite its reputation and heritage, the Yame tea region faces severe challenges. Without proactive measures, many of these production areas may disappear within a few years.
Protecting Our Cherished Yame Tea
We don't want a future where Yame tea, a beverage we believed we could always enjoy, is no longer available. To avoid this outcome, it is essential for Japanese people to understand the significance of Yame tea and recognize it as a crucial part of our cultural heritage.
This is the driving force behind "Mukoh Matcha."
Mukoh Matcha's Vision
At Mukoh Matcha, we are dedicated to high-quality Yame tea and aim to introduce the unique and exquisite teas from this region to a broader audience. Our mission is to help people appreciate Yame tea and become fans of the Yame region itself. By fostering this connection, we hope to support the sustainability and continuation of Yame tea production.
Yame tea is a distinctive product that reflects the terroir of its region. The loss of Yame tea would mean the disappearance of a valuable cultural legacy that has been passed down through generations.
Through our platform, we will continue to share insights and information about Yame tea, working together with you to secure a prosperous future for this exceptional tea.
Discover our selection and join us in preserving the rich tradition of Yame tea at Mukoh Matcha Online Shop.